Blog
Long-form notes on design, building with AI, and the gap between idea and shipped artifact.
I cancelled Ahrefs for DataforSEO — and the math is brutal
Ahrefs is ₹10,000 a month. DataforSEO does the same job for a non-technical founder for under ₹700. Here's the workflow, the per-call math, and the data-quality trade-off that doesn't matter when you're starting out.
Figma is finished. Most designers haven't noticed yet.
FIG is down 85% from its August 2025 high. The Q4 numbers were good. The stock kept falling. Here's the structural argument the chart is telling — and what designers like me did about it three years ago.
UX was never about screens. We just spent thirty years pretending it was.
Don Norman coined 'user experience' in 1993 to mean everything — industrial design, graphics, interface, the manual. Then a whole industry shrunk it to mean Figma screens, sold bootcamps, gatekept entry, and minted 500 applicants per junior listing. AI is now deflating the bubble. The designers who knew UX always meant more are fine. The ones who didn't are unemployable. Here's the long history.
How I built a 13-case-study portfolio with Claude — without writing the case studies
The skill files, the subagent loop, the Magic UI primitives, the cost math, and the embarrassing pitfalls. A long-form note on what actually shipped, written by the designer who shipped it.